Campbell Marketing Program Wins Community Grant

Marketing Program Continues Campbell Mission to SERVE.

As part of Campbell High School’s Spartans Engaged and Ready to Volunteer Everywhere (SERVE) 100 Days of Service initiative, the Marketing Program set out last fall to make sure the Spartan community had the things needed to lead a healthy lifestyle through the Spartan Stop project.

The marketing students began work on the project while participating in the AdVenture Capital (AdCAP) Innovation Event co-sponsored by the Arby’s Foundation, the independent charitable arm of the Arby’s restaurant chain, and GENYOUth, a nonprofit organization that raises funds for programs that emphasize becoming healthy and high-achieving students. AdCAP offered students the opportunity to work with mentors from Inspire Brands to employ the universal design process and entrepreneurial mindset utilized in their marketing program classes to develop the Spartan Stop concept.

Since 2013, and the beginning of GENYOUth’s healthy lifestyle campaign, the AdCAP Innovation Experience has engaged over 3,000 students from 650 schools who have pitched and developed over 1,500 student projects. AdCAP partners with global leaders in business, technology, and innovation to uplift young leaders to make a difference in their community. Through the process of thinking and acting like entrepreneurs, students develop 21st century skills that help them succeed in school, and in life, while supporting, cultivating, and implementing ideas that improve access to healthy foods and physical activity.

With the Campbell community’s SERVE goal of accruing 3,000 hours of service each year, the Spartan Stop concept allowed students to give back in a unique way. Following hours of brainstorming and design development, the Campbell team, led by seniors Allison Hildago and Ron Tsur, and by junior Layton Fields, presented the Spartan Stop design in a 90-second presentation that impressed the judges enough to award Campbell a $1000 grant to fund further development. Michael Chasteen, Campbell’s marketing program teacher, was extremely proud of the team. “The kids did an incredible job, especially when you factor working together from different remote locations, presenting virtually in front of students from Ohio, Florida, and Wisconsin, and facing an intimidating panel of top industry CEOs. They were great.” Layton Fields summarized his experience as “gaining more than just knowledge in creating a business pitch. I formed great connections with people at my school with common interests in helping our community and I got to work with an amazing mentor,” Fields said. “I’m so glad my teacher, Mr. Chasteen, recommended me for this opportunity, because it meant a lot to me.”

To learn more about Campbell’s SERVE initiative, go to https://www.cobbk12.org/campbellhs/_ci/post/00200616-0000-0000-0000-000000038189.

To learn more about the AdCAP Innovation Experience, go to https://www.adcapyouth.org/.


Arthur O’Neill, Supervisor
Career • Technology • Agriculture Education

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